Thursday, 9 March 2017

Valerie Longo-Pastor - NUTRITIONAL UNDERLOAD



Food companies overload buyers with colours, bold fonts and nice aesthetics usually allocating insufficient design space to ingredient facts and other specific and useful information. By deconstructing and re-presenting the layout of a number of food products this exhibit aims to highlight examples of how brand language often dominates the pack area at the expense of other nutritional or content information which is just as important for the consumer

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