Only “7% of Britons read the online terms and conditions when signing up for products and services.” (Smithers. R, 2011). We don’t want to spend time reading lengthy, detailed texts, when we want to be using the products or services . . . but without checking before we accept, what in reality are we agreeing to? This exhibit re-considers what is agreed by consumer acceptance of Apple’s iCloud terms and conditions.
Apple (2016) iCLOUD TERMS AND CONDITIONS [Online]. [Accessed 11/10/16]. Available at: <http://www.apple.com/legal/internet-services/icloud/en/terms.html>.